Steeline – Bundy Agency

20 years of partnership

Our brief from Bluescope Steel was centred on promoting the Steeline network.

We soon found out that Steeline was a buying group with less than 10% of members trading under the Steeline name.

So, if branded advertising was going to work, we needed everyone to come on board, adapt the new business name and start working as a team.

We developed a strategy that leveraged their combined strength, while allowing them to continue with unique local voices. This gave this buying group the courage to come together and form a brand.

We’re grateful for this enduring partnership and still applaud Steeline’s bold leap.

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1/37 Cato Street, Prahran VIC 3181

Prahran, a name from the Boonwurrung people, is a compound of two words meaning ‘land partially surrounded by water’. The area was a significant hunting ground and ceremonial site for the Wurundjeri people, who’s territory included the land where we are located.

We acknowledge the Wurundjeri Woi-wurrung and Bunurong peoples of the East Kulin Nations,
the traditional custodians of this land, and pay our respect to the elders, past and present.

1/37 Cato Street, Prahran VIC 3181

Prahran, a name from the Boonwurrung word ‘Pur-ra-ran’ is a compound of two words meaning ‘land partially surrounded by water’. The area was a significant hunting ground and ceremonial site for the Wurundjeri people and the Yalukit-willam clan, who’s territory included the land where we are located.

We acknowledge the Wurundjeri Woi-wurrung and Bunurong peoples of the East Kulin Nations, the traditional custodians of this land, and pay our respect to the elders, past and present.