We needed to maximise imar’s marketing dollars and promote their desire to be the most trusted trades insurance company in Australia.

So, with our office Staffie pup, Loki, in mind, we asked; what if we could train the tradie’s best friend to be the glue of the brand, by putting him in the centre of campaign elements we could turn around quickly and cost effectively?

After many weeks of training and several packets of Schmackos, our Staffie was ready to star on building sites.

The resulting films, social campaign and B2B material has brought the imar brand together, amplified the budget and cemented imar’s position of being the insurance tradies trust.