Our pitch to Indian cricket manufacturer DSC began with a proactive fact-finding trip to Delhi to learn about the market. This alone proved our commitment to DSC and cemented the foundations of a decade long partnership founded on trust and pushing boundaries.

Our one-word DSC strategy is ‘Fearless’.

‘Fearless’ talks directly to the customer, positioning DSC cricket gear as the key to having the confidence and the power to stand up to anything.

Being ‘Fearless’ was just as important for DSC’s staff. We needed everyone to believe they could lift the DSC brand from the streets of India onto the international stage.

We took to socials and YouTube to launch all new product designs to the global cricket audience, driving home the ‘Fearless’ message.

Step by step, the DSC brand began to find its voice. Cricketers believed. Retailers believed. All because the staff believed.

We started signing big name players like David Warner, Dwayne Bravo, Moises Henriques, Ashleigh Gardner, Temba Bavuma and Usman Khawaja—all of whom embodied the ‘Fearless’ spirit.

Today, the brand continues to grow significantly, with new factories constantly being built to keep up with demand.

It has been an incredible ride and a success story we’re proud to be a co-author of.